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Seminar Report: 'Why Are Certain Construction Firms Chosen Without Discounts? Breaking Free from Advertising and Price Wars Through Management & Branding Strategy'

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On June 5, 2026, the Japan Good Builders Association (JGBA) hosted a seminar featuring Komasho Co., Ltd., focusing on fan marketing for construction firms. Thirty-six participants joined in-person and online to learn about SNS-driven client acquisition and high-profit business strategies.

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Frequently Asked Questions

Q: What is the main purpose of this seminar?
A: To learn fan marketing techniques and business strategies to break away from price competition and become a company loved and chosen by its fans in a tough market environment.
Q: What achievements has Komsho Co., Ltd. made?
A: They have built 1,800 inquiries and 500 million yen in sales through social media alone, without any advertising costs, achieving high-profit management.
Q: What are the strengths of Komsho Co., Ltd. in its business management?
A: Their strengths include 'clear estimation' which involves disclosing purchase prices and commissions, and fan marketing that leverages the personality of the management.
Q: What kind of organization is the Japan Quality Builder Promotion Association (JGBA)?
A: It is a general incorporated association established to promote the industry by gathering local construction companies, builders, and residential equipment-related companies to learn from each other.
Q: What activities does JGBA conduct?
A: Throughout the year, JGBA organizes seminars, inspection tours, golf tournaments, and regional exchange events for the housing industry.