KDDI, Nomura Research Institute, and Major Financial Institutions Among 30 Companies Utilizing "Kokoro no Hanataba" Unique Corporate Donation Model – Medical Support Instead of Celebration Flowers for Transfers, Promotions, and Anniversaries
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83/100
AI Summary (NQ-processed)
Japan Heart, an international medical NGO, announced that 30 companies, including KDDI and Nomura Research Institute, are now using its unique corporate donation model "Kokoro no Hanataba." This initiative replaces celebratory flowers with donations for medical support, also contributing to environmental sustainability.
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Frequently Asked Questions
- Q: What kind of service is "Kokoro no Hanataba"?
- A: It is a corporate donation model where companies donate to Japan Heart instead of sending celebratory flowers or telegrams for anniversaries or personnel transfers.
- Q: How many companies have adopted "Kokoro no Hanataba"?
- A: A total of 30 companies have adopted the service.