How to use SNS for effective communication: Hints from fashionable Gen Z's trend-grabbing methods
NQ Score
41/100
N1 Content Completeness
4
AI Summary (NQ-processed)
Style Arena, operated by the Japan Fashion Association, conducted street interviews to explore the purchasing behavior of stylish Gen Z. The study revealed that Gen Z distinguishes between Instagram and Pinterest based on their objectives, utilizing them to reconstruct styling after purchase.