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Coach Pop-Up Store at Isetan Shinjuku Main Building The Stage Opens from Wednesday, April 8

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Coach is hosting a pop-up store at Isetan Shinjuku from April 8 to 14 to celebrate the 10th anniversary of its dinosaur mascot, Rexy. The event features exclusive items like the Tabby bag and an interactive photo customization experience.

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Frequently Asked Questions

Q: When and where will the Coach pop-up store be held?
A: It will be held from Wednesday, April 8 to Tuesday, April 14 at The Stage on the 1st floor of the Isetan Shinjuku Main Building.
Q: What is the main purpose of holding this pop-up store?
A: The purpose of this store is to commemorate the 10th anniversary of Coach's brand mascot character, the dinosaur named Rexy.
Q: In which collection did the dinosaur mascot character Rexy make her first debut?
A: Rexy made her debut in the 2016 Spring collection and has grown into the iconic mascot representing Coach.
Q: What kinds of exclusive items will be available at the pop-up store?
A: Exclusive items include Coach's iconic Tabby bag updated with a Rexy charm, and sticker-print items inspired by the Spring collection.
Q: What interactive content can visitors enjoy at the co-creation table?
A: Visitors can enjoy customizing Polaroids taken at the venue with original stickers to create their own unique finish.