Tommy Hilfiger, the iconic American global lifestyle brand, announced today that it is taking over the legendary Plaza Hotel in New York City as the venue for its Spring 2027 runway show on September 10, 2026. The show, which will be presented through the lens of brand founder Tommy Hilfiger, will feature the latest collection that reinterprets classic preppy essentials for a new era, celebrating icons who embody the spirit of the next generation, all within the storied hotel where style, entertainment, and New York history converge. The Plaza, known for embodying New York style, culture, and lifestyle, holds a special significance for Tommy Hilfiger. For over a decade, Tommy and his wife Dee lived in a duplex penthouse at the hotel, overlooking Central Park. Returning to a place that has shaped his life and career, Tommy Hilfiger will present a new expression of "Classic American Cool" at The Plaza. "I have always been inspired by American icons, and there are few places that embody that spirit more than The Plaza," said Tommy Hilfiger. "From Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones, icons from generations of culture have visited this hotel. And this fall, we will usher in a new era with new brand ambassadors and campaign stars. If this hotel could talk, it would tell countless stories of New York." Tommy Hilfiger continues the brand's tradition of reinterpreting New York's iconic landmarks as new venues for New York Fashion Week (NYFW). Following shows at Grand Central Terminal's Oyster Bar and the "MV John F. Kennedy," a former Staten Island Ferry, the Spring 2027 collection pays homage to the places and people that continue to shape the city's cultural identity. #TommyHilfiger @TommyHilfiger TOMMY HILFIGER As one of the world's most recognized premium lifestyle brands, Tommy Hilfiger has welcomed and inspired consumers globally since 1985. Founded in New York, the brand carries the spirit of American heritage, with its red, white, a