"JAPAN AI MARKETING" for Advertising Agencies Updated - Adding Three Functions to Eliminate Individual Dependency: A Project Database, Knowledge Management, and an AI-Powered Dashboard

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JAPAN AI updates "JAPAN AI MARKETING" for advertising agencies.

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JAPAN AI updates "JAPAN AI MARKETING" for advertising agencies.

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Source: https://prtimes.jp/main/html/rd/p/000000155.000124536.html | Date: Date unavailable

JAPAN AI Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Tomoaki Kudo) announces an update to "JAPAN AI MARKETING," a service that comprehensively supports advertising agency operations. This update establishes an environment to manage and grasp data across multiple customers, projects, and media in real time. ### Challenges in Information Management for Advertising Agency Operations In advertising agencies, information required for client operations—such as customer information, project progress, and past campaign performance—is often managed disparately by individual staff members and across various tools. A significant amount of time was spent consolidating this information just to get an overall picture of a project. Furthermore, industry knowledge and improvement know-how accumulated during operations tend to remain with the individual in charge and are often lost during staff changes or organizational restructuring, failing to be passed on. This problem becomes more severe as the number of projects increases, creating a structural issue where organizational knowledge is not easily established as an asset. To solve these issues of "information dispersion" and "knowledge personalization," "JAPAN AI MARKETING" has been updated. ### What is "JAPAN AI MARKETING" for Centralized Data Management? With this update, three new functions have been added, allowing an agency's operations and sales staff to manage customer information, project information, and daily performance data in a single integrated system. It automates the aggregation, calculation, and confirmation tasks previously done manually by agency staff, thereby improving operational efficiency. **(1) Project Database** This feature allows for the creation of projects on a per-client (or project) basis, enabling centralized management of product information, project details, report settings, and past reports. - **AI Automatically Reflects Data** By simply uploading past reports, the AI automatically extract

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