Original sweets brand "Tokachikara," which promotes the charm of Hokkaido's Tokachi region, is releasing a new product. The new product, "Tokachi Milk Cheese Senbei," is a crispy, light, and fragrant treat that highlights the gentle sweetness of milk and the rich flavor of cheese. At the "JAL PLAZA New Chitose Airport Departure Lobby Store," a sample giveaway will be held as part of a renewal opening event starting August 1 (Sat). JALUX Inc. (Headquarters: Minato-ku, Tokyo; President: Toshiaki Kasai), a member of the JAL Group, will launch "Tokachi Milk Cheese Senbei," a new product from "Tokachikara," an original sweets brand that promotes the charm of Hokkaido's Tokachi region, on July 3, 2026 (Fri). This product will be sequentially sold at JAL PLAZA stores in Hokkaido, including the "JAL PLAZA New Chitose Airport Departure Lobby Store," which will also undergo a renewal opening on the same day, as well as at other tourist souvenir shops. In commemoration of the launch, the "JAL PLAZA New Chitose Airport Departure Lobby Store" will offer free samples of "Tokachi Milk Cheese Senbei" during the renewal opening event period from August 1 (Sat). Please try this simple yet fragrant snack, made with a crispy dough kneaded with cheese flavor. ■ Luxurious Harmony of Milk and Cheese "Tokachi Milk Cheese Senbei," the newest addition to the "Tokachikara" lineup, is a product that maximizes the use of milk nurtured by the Tokachi land and the rich flavor of cheese. The crispy, light dough is blended with the gentle sweetness of milk and the moderate saltiness of cheese, creating a fragrant taste that makes you want to reach for another piece. Perfect as a snack when you feel a little hungry, these individually wrapped treats are also easy to give as souvenirs and can be enjoyed by people of all ages. ■ Product Information - Product Name: Tokachikara Tokachi Milk Cheese Senbei - Price: 12 pieces for 648 yen, 36 pieces for 1,728 yen (tax included) - Release Date: Sequential sa