JA Kumamoto Keizairen takes on its first non-food product development: 'Tomoru Oyasai' (Glowing Vegetables), lights made from upcycled imperfect vegetables, launching on Makuake on March 30th.

Frequently Asked Questions

Q: What is the new product developed by JA Kumamoto Keizairen?

A: JA Kumamoto Keizairen has developed 'Tomoru Oyasai' (Glowing Vegetables), a poster-style light made from upcycled imperfect vegetables.

Q: What materials are used to create the 'Tomoru Oyasai' lights?

A: The lights are made from tomatoes and eggplants that are unsuitable for shipping or consumption, which are then turned into handmade washi paper.

Q: When and where will 'Tomoru Oyasai' be available for purchase?

A: Sales will begin on the crowdfunding site 'Makuake' on Monday, March 30, 2026.

Q: What is the purpose of the 'LIFE PRODUCT' brand from JA Kumamoto Keizairen?

A: 'LIFE PRODUCT' is an original brand dedicated to delivering products that convey the charm and beauty of Kumamoto's agricultural and livestock products, while also reducing food waste.

Q: How does the 'Tomoru Oyasai' light showcase the vegetables?

A: The shade is crafted from washi paper infused with crushed vegetables, allowing the unique textures and characteristics of the produce to shine through when the light is turned on.