Japanese Chocolate Specialty Store "Bel Amer Isetan Shinjuku" Reopens on May 20 (Wednesday), Embracing the Four Seasons

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Bel Amer Isetan Shinjuku store will reopen on May 20, 2026, offering chocolates that embody Japanese aesthetics and delicate craftsmanship. The store will introduce limited-edition products with subtle flavors adapted to the seasons and climate, showcasing the unique charm of Japanese chocolate.

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Bel Amer Isetan Shinjuku store will reopen on May 20, 2026, offering chocolates that embody Japanese aesthetics and delicate craftsmanship. The store will introduce limited-edition products with subtle flavors adapted to the seasons and climate, showcasing the unique charm of Japanese chocolate.

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Source: https://prtimes.jp/main/html/rd/p/000000528.000036932.html | Date: Date unavailable

On May 20, 2026 (Wednesday), Bel Amer Isetan Shinjuku store will undergo a refresh and reopen. Located on the first basement floor of the Isetan Shinjuku Main Building in "Cafe et Sucre," the store will feature chocolates that reflect Japanese aesthetics and delicate craftsmanship. Since its founding in 2003, Bel Amer has pursued chocolate making that harmonizes with Japan's four seasons and climate. "BEL = beautiful" and "AMER = bitterness" in French. Bel Amer's mission is to deliver happiness and surprise through chocolate, valuing the "beautiful bitterness" that is characteristic of chocolate. Products are meticulously crafted one by one by chocolatiers in a dedicated laboratory, with melt-in-the-mouth texture and flavor delicately adjusted to suit Japan's unique climate. These creations are the crystallization of delicate techniques akin to Japanese traditional crafts. Through a diverse lineup including fresh cakes, baked sweets, and chocolates, Bel Amer proposes the unique allure of "Japanese chocolate." Bel Amer SS Collection Bel Amer Isetan Shinjuku Store Exclusive Products ◆ Premium Palet Chocolat Confiture Premium Palet Chocolat Confiture The signature "Palet Chocolat" of Bel Amer is further elevated into a special limited-edition item exclusively for the Isetan Shinjuku store. Confiture, a blend of fruit puree, fruit juice, and fruity vinegar, is encapsulated within white, original milk, and ruby chocolates, creating a new chocolate with a refreshing sharpness amidst its sweetness. Premium Palet Chocolat Confiture 3 pieces ¥1,836 (tax included) *Exclusive to Isetan Shinjuku store ◆ Petit Terrine Chocolat Pitit Terrine Chocolat Orange ◆ Petit Terrine Chocolat Orange A Petit Terrine Chocolat characterized by its soft, smooth melt-in-the-mouth texture, much like ganache. Enjoy a rich flavor profile created by layering the refreshing aroma of orange peel with the crunchy texture of sable. Pitit Terrine Chocolat Orange ¥972 (tax included) *Exclusive to Isetan S

Japanese Chocolate Specialty Store "Bel Amer Isetan Shinjuku" Reopens on May 20 (Wednesday), Embracing the Four Seasons

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