'SAKE INITIE Neo Trad Rabbit,' Expanding in Overseas Exports and Luxury Hotels, Wins Gold at Kura Master 2026

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SAKE INITIE's 'Neo Trad Rabbit,' a sake brand by Kobayashi Junzo Shoten, won a gold medal at the Kura Master 2026 competition in Paris. The award recognizes its suitability for diverse culinary scenes, including Western cuisine, and the brand plans further expansion through major trade shows.

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SAKE INITIE's 'Neo Trad Rabbit,' a sake brand by Kobayashi Junzo Shoten, won a gold medal at the Kura Master 2026 competition in Paris. The award recognizes its suitability for diverse culinary scenes, including Western cuisine, and the brand plans further expansion through major trade shows.

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Source: https://prtimes.jp/main/html/rd/p/000000004.000116173.html | Date: Date unavailable

SAKE INITIE Neo Trad Rabbit, from the sake brand SAKE INITIE developed by Kobayashi Junzo Shoten (Headquarters: Osaka, Japan; CEO: Yutaro Kobayashi), has been awarded a gold medal at the Japanese sake competition 'Kura Master 2026,' held in Paris, France. In addition to its ongoing export to overseas markets, the sake is increasingly being featured in Japan at luxury foreign-affiliated hotels and concept-driven liquor stores that emphasize curated culinary experiences and lifestyles. We believe this award signifies that the direction of SAKE INITIE—developed to naturally complement not only Japanese cuisine but also Western dishes and dining tables featuring wine—has been esteemed by French food professionals. The brand is scheduled to exhibit at 'WINE TOKYO 2026' on June 10, 2026, the '12th “Japanese Food” Export Expo Summer' from June 24-26, 2026, and the '18th Hotel, Restaurant & Food Service Show & FOODEX JAPAN in Kansai 2026' from July 22-24, 2026. We will directly introduce the flavor of SAKE INITIE Neo Trad Rabbit and the brand's worldview to professionals from hotels, restaurants, liquor stores, and the export industry. About Kura Master Kura Master is a competition for Japanese alcoholic beverages, including sake, held in France since 2017. The judging panel is composed mainly of French professionals who are pillars of French food culture, including M.O.F. (Meilleur Ouvrier de France) holders, top sommeliers, bartenders, cavistes, and professionals from hotels, restaurants, and culinary schools. A key feature of the judging process is its focus on compatibility with French food culture and the potential for its inclusion in local restaurants and hotels. Therefore, winning an award at Kura Master holds great significance, not just as an evaluation of quality as a sake, but also from the perspective of how it is received within European dining and wine culture. About the Award-Winning Sake 'SAKE INITIE Neo Trad Rabbit' 'SAKE INITIE Neo Trad Rabbit' was develo

'SAKE INITIE Neo Trad Rabbit,' Expanding in Overseas Exports and Luxury Hotels, Wins Gold at Kura Master 2026

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