Spring 2026: The Japan Retention Marketing Association Evolves and Advances into the New Japan Customer Engagement Association

AI Summary (NQ-processed)

The Japan Retention Marketing Association (JRMA) has been rebranded as the Japan Customer Engagement Association (JCEA) following an extraordinary general meeting on January 30, 2026. This change reflects a strategic shift from retention marketing to a broader focus on customer engagement, aiming to foster deeper, more emotional connections between companies and their customers. The JCEA will expand educational programs, create practical knowledge, and strengthen its function as a 'Lab' for co-creation, with a kick-off seminar scheduled for April 22, 2026.