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J-CAT x JR West 'Setouchi Palette Project' Phase 2: Expanding Experience and Travel Programs to Support Stay-Based Tourism in the Setouchi Area

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J-CAT and JR West have expanded their inbound-focused experience programs as the second phase of the 'Setouchi Palette Project.' By adding 15 new programs in Hiroshima, Okayama, and Kagawa, they aim to promote stay-based tourism in the Setouchi area and build a wide-area tour model utilizing the railway network.

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Frequently Asked Questions

Q: What is the 'Setouchi Palette Project'?
A: It is a project promoted by JR West and J-CAT to enhance inbound stay tourism in the Seto Inland Sea area. They offer programs that combine railway travel with cultural experiences.
Q: Where can the new programs be experienced?
A: The 15 new experiential programs are available across three prefectures: Hiroshima, Okayama, and Kagawa.
Q: What is the objective of this project?
A: The goal is to encourage visiting tourists to tour the Seto Inland Sea area extensively, allowing them to deeply experience the multifaceted attractions of the region, thereby establishing a new model for stay tourism.