Hakuba Iwatake Mountain Resort Achieves Over 475,000 Visitors in Fiscal 2025! Despite Light Snowfall, Winter Visitor Numbers Increased Thanks to Successful Initiatives for Non-Skiers.
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Hakuba Iwatake Mountain Resort announced that its total visitor count for fiscal year 2025 surpassed 475,000, a 102% increase compared to the previous year and the highest since 2000. Despite a winter season with light snowfall, visitor numbers grew to over 219,000 (a 105% year-on-year increase), thanks to successful initiatives targeting non-skiers, which saw a 153% rise in tourists, and a 135% increase in inbound skiers. The resort's strategy to become a world-class all-season destination has also paid off, with green season visitors reaching a record 256,000, approximately ten times the number from 2016.
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