Where can I see the NEZEN exhibition in New York?

The exhibition 'Nezen - An Exhibition of Futons and Bedding by Iwata' is held at Nalata Nalata in the NoHo area (Lower East Side) of New York during NYCxDESIGN.

What is the concept of 'Ritual of Stillness'?

It is a holistic approach to sleep that combines bedding with sensory rituals like lighting candles, burning incense, and listening to the sound of bells to prepare the mind and body for deep rest.

How do I practice 'Sokusukan'?

Lie on your back and count your breaths from one to ten as you exhale. If you lose count or get distracted, simply return to one and start over calmly.

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IWATA Unveils New Sleep Brand 'NEZEN' in New York — Bringing Kyoto's New Sleep Culture to the World

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Kyoto-based bedding manufacturer IWATA announced its new sleep brand 'NEZEN' on May 16, 2026, in New York. Launched during NYCxDESIGN, the brand proposes a 'Ritual of Stillness' that integrates bedding with scent, light, sound, and meditation to guide modern individuals into deep rest.

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Frequently Asked Questions

Q: Where can I see the NEZEN exhibition in New York?: A: The exhibition 'Nezen - An Exhibition of Futons and Bedding by Iwata' is held at Nalata Nalata in the NoHo area (Lower East Side) of New York during NYCxDESIGN.
Q: What is the concept of 'Ritual of Stillness'?: A: It is a holistic approach to sleep that combines bedding with sensory rituals like lighting candles, burning incense, and listening to the sound of bells to prepare the mind and body for deep rest.
Q: How do I practice 'Sokusukan'?: A: Lie on your back and count your breaths from one to ten as you exhale. If you lose count or get distracted, simply return to one and start over calmly.