What was the overall AI search experience rate in Itsumo Inc.'s December 2025 survey on product search?

The overall AI search experience rate in Itsumo Inc.'s December 2025 survey was 64.0%, up from 47.1% in April 2025, showing a significant increase over eight months.

How many people participated in Itsumo Inc.'s second survey on generative AI use in product search?

A total of 534 men and women in their 20s to 60s in Japan participated in Itsumo Inc.'s second survey conducted in December 2025 on generative AI use in product search.

Which AI tools were included in the definition of AI search in the Itsumo Inc. survey?

The Itsumo Inc. survey included ChatGPT, Gemini, Bing Copilot, Google AI mode, and Amazon Rufus as the AI tools considered for product search experience among respondents.

What percentage of people in their 60s reported having used AI for product search in the December 2025 survey?

Over half of the respondents in their 60s, specifically more than 50%, reported having used AI for product search in the December 2025 survey conducted by Itsumo Inc.

What was the primary motivation cited by users for adopting AI in product searches according to the survey?

The primary motivation cited by users for adopting AI in product searches was 'time performance,' reflecting the desire to save time during the shopping process.

AI News NQ Analysis

Not Just a Trend for the Young: One in Two People in Their 60s Use AI for Product Search. The Reality of Generative AI Adoption Rapidly Spreading to Seniors

NQ Score 100/100

AI Summary (NQ-processed)

A survey by Itsumo Inc. found that the rate of AI search experience among consumers aged 20-60 significantly increased from 47.1% in April 2025 to 64.0% in December 2025. This indicates that AI has transitioned from an experimental tool to a daily shopping utility in just eight months, with over half of those in their 60s also utilizing AI for product searches.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What was the overall AI search experience rate in Itsumo Inc.'s December 2025 survey on product search?: A: The overall AI search experience rate in Itsumo Inc.'s December 2025 survey was 64.0%, up from 47.1% in April 2025, showing a significant increase over eight months.
Q: How many people participated in Itsumo Inc.'s second survey on generative AI use in product search?: A: A total of 534 men and women in their 20s to 60s in Japan participated in Itsumo Inc.'s second survey conducted in December 2025 on generative AI use in product search.
Q: Which AI tools were included in the definition of AI search in the Itsumo Inc. survey?: A: The Itsumo Inc. survey included ChatGPT, Gemini, Bing Copilot, Google AI mode, and Amazon Rufus as the AI tools considered for product search experience among respondents.
Q: What percentage of people in their 60s reported having used AI for product search in the December 2025 survey?: A: Over half of the respondents in their 60s, specifically more than 50%, reported having used AI for product search in the December 2025 survey conducted by Itsumo Inc.
Q: What was the primary motivation cited by users for adopting AI in product searches according to the survey?: A: The primary motivation cited by users for adopting AI in product searches was 'time performance,' reflecting the desire to save time during the shopping process.