What was the AI search usage rate among people in their 60s according to Itsumo Inc.'s December 2025 survey?

The survey by Itsumo Inc. found that over half of people in their 60s used AI for product searches in December 2025.

How did the AI search experience rate change for consumers from April 2025 to December 2025 according to Itsumo Inc.?

The AI search experience rate among consumers rose from 47.1% in April 2025 to 64.0% in December 2025 according to Itsumo Inc.

Which company conducted the survey on generative AI adoption in product searches in 2025?

Itsumo Inc. conducted the survey on generative AI adoption in product searches during 2025.

What percentage of consumers reported AI search experience in April 2025 based on Itsumo Inc.'s data?

In April 2025, 47.1% of consumers reported having experience with AI search according to Itsumo Inc.'s survey.

By what date did AI become a daily shopping utility for over half of those in their 60s according to the survey?

By December 2025, AI became a daily shopping utility for over half of those in their 60s according to Itsumo Inc.'s survey.

AI News NQ Analysis

Not Just a Trend for the Young: One in Two People in Their 60s Use AI for Product Search. The Reality of Generative AI Adoption Rapidly Spreading to Seniors

NQ Score 100/100

AI Summary (NQ-processed)

A survey by Itsumo Inc. found that the rate of AI search experience among consumers aged 20-60 significantly increased from 47.1% in April 2025 to 64.0% in December 2025. This indicates that AI has transitioned from an experimental tool to a daily shopping utility in just eight months, with over half of those in their 60s also utilizing AI for product searches.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What was the AI search usage rate among people in their 60s according to Itsumo Inc.'s December 2025 survey?: A: The survey by Itsumo Inc. found that over half of people in their 60s used AI for product searches in December 2025.
Q: How did the AI search experience rate change for consumers from April 2025 to December 2025 according to Itsumo Inc.?: A: The AI search experience rate among consumers rose from 47.1% in April 2025 to 64.0% in December 2025 according to Itsumo Inc.
Q: Which company conducted the survey on generative AI adoption in product searches in 2025?: A: Itsumo Inc. conducted the survey on generative AI adoption in product searches during 2025.
Q: What percentage of consumers reported AI search experience in April 2025 based on Itsumo Inc.'s data?: A: In April 2025, 47.1% of consumers reported having experience with AI search according to Itsumo Inc.'s survey.
Q: By what date did AI become a daily shopping utility for over half of those in their 60s according to the survey?: A: By December 2025, AI became a daily shopping utility for over half of those in their 60s according to Itsumo Inc.'s survey.