Not Just a Trend for the Young: One in Two People in Their 60s Use AI for Product Search. The Reality of Generative AI Adoption Rapidly Spreading to Seniors
NQ Score
100/100
AI Summary (NQ-processed)
A survey by Itsumo Inc. found that the rate of AI search experience among consumers aged 20-60 significantly increased from 47.1% in April 2025 to 64.0% in December 2025. This indicates that AI has transitioned from an experimental tool to a daily shopping utility in just eight months, with over half of those in their 60s also utilizing AI for product searches.
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