Revolutionizing Disaster Preparedness Awareness Through “Choosing and Preparing”: Custom Disaster Kit 'Erabousai' Launched on March 23, 2026

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Ito Kiko Shokai Co., Ltd. launched 'Erabousai,' a customizable disaster preparedness kit, on March 23, 2026. The service allows companies and organizations to select necessary items based on their specific needs, aiming to transform disaster preparedness awareness from a passive purchase to an active engagement. By involving users in the selection process, 'Erabousai' aims to make disaster readiness a personal responsibility and foster a culture of continuous preparedness.