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New 'SunnyPrice' Series from Itoham to Support Daily Life Amid Rising Prices

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Itoham Co., Ltd. will launch the 'SunnyPrice' series nationwide on July 1, 2026, as a lineup to support daily life amid rising prices. The series includes four products such as sausages, ham, and pizza, offered at accessible prices (300-330 yen including tax). The packaging adopts a minimal three-color design to reduce costs and optimize resource usage.

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