Imabari Towel Minami Aoyama Store (top left) and baby/kids brand "tinymame" The Japan brand "Imabari Towel," promoted by the Imabari Towel Industrial Association (Yoshifumi Tanaka, Chairman, Imabari City, Ehime Prefecture), is holding a manufacturer pop-up event at its official shop, "Imabari Towel Minami Aoyama Store." The 24th event features Watanabe Pile Textile Co., Ltd. under the theme "My Special Gift." They will exhibit and sell towels collaborated with artists and new collections from their original brand from July 16, 2026 (Thu) to July 27, 2026 (Mon). ■ 24th Imabari Towel Manufacturer Pop-Up WATANABE PILE "My Special Gift" WATANABE PILE's craftsmanship, passed down from its founder, "We want to create towels that don't exist yet," still lives on in every step of the towel-making process. They don't just focus on weaving; they visit cotton-producing regions and discuss with artisans how to best utilize the material's quality, continuously challenging themselves to find new possibilities for towels. This pop-up event will feature a new collection of mini handkerchiefs created with artist norahi and textile artist YU MEI HUANG, centered around the theme of "gifts." These are palm-sized art pieces that can be worn. The moments of choosing a gift, thinking of yourself and your loved ones, are precious. Experience a moment where you can find an item that perfectly suits the recipient at Imabari Towel Minami Aoyama Store. tinymame sing Pop-up Period July 16, 2026 (Thu) - July 27, 2026 (Mon) Examples of Products for Sale ▶tinymame new collection “sing” Waking up in the morning to the chirping of birds. Motifs inspired by singing or rows of musical notes. Types: Hooded towel, vest, basic towel set, round bib, wash towel, strap cover Gift Campaign Follow both Instagram accounts – one for WATANABE PILE's towel brand and one for the baby/kids brand – and receive a mini handkerchief from the long-selling "Howa Howa San Joaquin" series as a gift! Instagram Towel Brand @