Supreme CX: Strategy and Implementation of 'New Customer Experience' with a Focus on Forming Lifestyle Culture
NQ Score
100/100
AI Summary (NQ-processed)
Integrate Co., Ltd. and TOPPAN Co., Ltd. are publishing a book titled 'Supreme CX: Strategy and Implementation of 'New Customer Experience' with a Focus on Forming Lifestyle Culture' on May 25, 2026. The book presents 'Value Creation CX,' a method to create new markets by addressing latent consumer needs, aiming to foster new lifestyles and values. It offers insights into building enduring brands by designing consistent customer experiences that resonate emotionally, based on joint research and practical examples.
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