What is the concept behind the new characters "Shiro to Koi"?

They are a friendly pair conveying the deliciousness and fun of "Shiroi Koibito," aiming to be a beloved presence in daily life, not just as souvenirs.

Where can I purchase the capsule toys?

Starting April 5, 2026, they will be sold at "Shiroi Koibito Akarenga sweets labo" (Sapporo) and "Shiroi Koibito Hakodate Bay Museum" (Hakodate).

How can I participate in the SNS campaign?

Follow the official Instagram accounts of the target stores and "like" the campaign post for a chance to win all 8 types of the capsule toy.

AI News NQ Analysis

New Characters "Shiro" and "Koi" for "Shiroi Koibito" Born! Capsule Toys to be Released on April 5 (Sun), "Shiro to Koi Day"

NQ Score 50/100

AI Summary (NQ-processed)

Hokkaido's famous confection "Shiroi Koibito" introduces new characters "Shiro" and "Koi," with capsule toys launching on April 5, 2026, and an SNS campaign.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the concept behind the new characters "Shiro to Koi"?: A: They are a friendly pair conveying the deliciousness and fun of "Shiroi Koibito," aiming to be a beloved presence in daily life, not just as souvenirs.
Q: Where can I purchase the capsule toys?: A: Starting April 5, 2026, they will be sold at "Shiroi Koibito Akarenga sweets labo" (Sapporo) and "Shiroi Koibito Hakodate Bay Museum" (Hakodate).
Q: How can I participate in the SNS campaign?: A: Follow the official Instagram accounts of the target stores and "like" the campaign post for a chance to win all 8 types of the capsule toy.