What are the new characters 'Shiro and Koi' for 'White Lover'?

They are a friendly pair created to convey the deliciousness and fun of 'White Lover'. Shiro is shy and gentle, while Koi is energetic and reliable.

When will the capsule toy 'White Lover Shiro and Koi Always Together Collection' be released?

It will be released sequentially at stores in Hokkaido from Sunday, April 5, 2026.

Why were characters created for 'White Lover'?

To become a beloved presence that transcends the category of sweets and generations, aiming to be a part of Hokkaido's daily life and create new memories.

AI News NQ Analysis

"Shiroi Koibito" New Characters "Shiro" and "Koi" Born! Capsule Toys to be Released from April 5th (Sun) on "Shiro to Koi Day"

NQ Score 42/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Ishiya Shōji Co., Ltd. has announced new characters, "Shiro" and "Koi," for their popular "Shiroi Koibito" confectionery. To celebrate their debut, capsule toys featuring "Shiro to Koi" will be sequentially released in Hokkaido stores starting April 5, 2026, aiming to foster deeper affection for the brand beyond just souvenirs.

AI Analysis

Frequently Asked Questions

Q: What are the new characters 'Shiro and Koi' for 'White Lover'?: A: They are a friendly pair created to convey the deliciousness and fun of 'White Lover'. Shiro is shy and gentle, while Koi is energetic and reliable.
Q: When will the capsule toy 'White Lover Shiro and Koi Always Together Collection' be released?: A: It will be released sequentially at stores in Hokkaido from Sunday, April 5, 2026.
Q: Why were characters created for 'White Lover'?: A: To become a beloved presence that transcends the category of sweets and generations, aiming to be a part of Hokkaido's daily life and create new memories.