Survey on How to Drink and Discover Craft Beer - New Contact Points Centered on 'In-Store Discovery' and 'Word-of-Mouth'
NQ Score
50/100
AI Summary (NQ-processed)
Ishii Shokai LLC conducted a survey on the consumption behavior and store selection of craft beer drinkers.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: What is the main purpose of this survey?
- A: To understand the consumption behavior and store selection habits of craft beer drinkers and gain insights to adapt to market changes.
- Q: Who were the survey participants?
- A: 431 individuals who have consumed craft beer within the last three months and drink it at least once every 2-3 months.
- Q: Are there any future surveys planned?
- A: Yes, we plan to conduct follow-up surveys focusing on triggers for craft beer consumption and levels of engagement.