How can a mascara be a serum?

It coats lashes to protect against daytime damage while infusing them with lash-enhancing ingredients, earning it the label 'Black Lash Serum'.

Yes, it uses a styling gel base formulated to lock in the curl immediately upon application.

Is it suitable for sensitive skin?

It has passed skin irritation tests, though it doesn't guarantee the absence of irritation for everyone. A patch test is recommended if concerned.

Introducing 'KiSS Black Serum Mascara', a New Concept 'Black Lash Serum' for Daytime Lash Care
KiSS will release 'KiSS Black Serum Mascara,' combining daytime damage repair and mascara effects, nationwide on July 15.
Source: PR TIMES
Date: Mon Jun 08 2026 20:00:02 GMT+0900 (Japan Standard Time)

KiSS will release 'KiSS Black Serum Mascara,' combining daytime damage repair and mascara effects, nationwide on July 15.

Citation: Introducing 'KiSS Black Serum Mascara', a New Concept 'Black Lash Serum' for Daytime Lash Care (Mon Jun 08 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Mon Jun 08 2026 20:00:02 GMT+0900 (Japan Standard Time)

KiSS will release 'KiSS Black Serum Mascara,' combining daytime damage repair and mascara effects, nationwide on July 15.

Q: How can a mascara be a serum?: A: It coats lashes to protect against daytime damage while infusing them with lash-enhancing ingredients, earning it the label 'Black Lash Serum'.
Q: Does the curl last?: A: Yes, it uses a styling gel base formulated to lock in the curl immediately upon application.
Q: Is it suitable for sensitive skin?: A: It has passed skin irritation tests, though it doesn't guarantee the absence of irritation for everyone. A patch test is recommended if concerned.