What kind of product is "Komachi Beni"?

It's a lipstick made from 100% natural safflower-derived ingredients. When dissolved in water, it transforms into a vibrant crimson, offering a natural color that adapts to your lips and skin. It also carries the meaning of warding off evil.

What is the "Beni-sashi no Gi" ceremony?

It's a wedding ceremony where the bride's parents or close relatives apply rouge as the final touch to her preparation. The beni, traditionally believed to ward off evil, celebrates the couple's new beginning.

What can I do at the "Beni Museum"?

It's a museum where you can learn about the history and culture of beni-making and cosmetics. You can try "Komachi Beni" for free and enjoy its beautiful shades.

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Coloring the New Beginning of a Couple's Special Day with "Red" for Happiness

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Isehan Honten Holdings announces its dream of adorning weddings and life's milestones with traditional "Komachi Beni," a Japanese traditional lipstick.

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Frequently Asked Questions

Q: What kind of product is "Komachi Beni"?: A: It's a lipstick made from 100% natural safflower-derived ingredients. When dissolved in water, it transforms into a vibrant crimson, offering a natural color that adapts to your lips and skin. It also carries the meaning of warding off evil.
Q: What is the "Beni-sashi no Gi" ceremony?: A: It's a wedding ceremony where the bride's parents or close relatives apply rouge as the final touch to her preparation. The beni, traditionally believed to ward off evil, celebrates the couple's new beginning.
Q: What can I do at the "Beni Museum"?: A: It's a museum where you can learn about the history and culture of beni-making and cosmetics. You can try "Komachi Beni" for free and enjoy its beautiful shades.