ISARIBI Corporation handles the integrated creative for the "Refrear" brand refresh, featuring Ai Hashimoto as the image character! Expressing brand value through light and texture, centered on Ai Hashimoto's quiet strength and transparency.
NQ Score
97/100
N1 Content Completeness
4
AI Summary (NQ-processed)
ISARIBI Corporation handled the integrated creative for the "Refrear" brand refresh, featuring actress Ai Hashimoto as the image character, expressing brand value through light and texture, centered on her quiet strength and transparency.
AI Analysis
Frequently Asked Questions
- Q: Who is the new image character for "Refrear"?
- A: Actress Ai Hashimoto has been appointed as the new image character for "Refrear." Her quiet strength and transparency express the brand's value.
- Q: When will the new commercial be released?
- A: The new commercial and brand visuals will be progressively released starting April 1, 2026 (Wednesday) on the brand website, official online shop, and official social media.
- Q: What is the purpose of this brand refresh?
- A: The aim is to reconstruct the brand's worldview through Ai Hashimoto's appeal, connecting emotional desires with product value, while pursuing functionality and convenience as a brand that meets diverse user "wants."