Ai Hashimoto Appointed as Image Character for 'For the eyes you desire, refrear' Brand Renewal - ISARIBI Handles Integrated Creative! Expressing Brand Value with Light and Texture, Centered on Ai Hashimoto's Quiet Strength and Transparency
NQ Score
31/100
N1 Content Completeness
4
AI Summary (NQ-processed)
ISARIBI Inc. has handled the rebranding of From-Eyes' contact lens brand 'refrear'. Featuring actress Ai Hashimoto, they produced a new commercial and visuals under the theme 'For the eyes you desire, refrear.' These will be released sequentially starting April 1, 2026.
AI Analysis
Frequently Asked Questions
- Q: Who is the new image character for Refrear?
- A: It's actress Ai Hashimoto. She appears in the new commercial and brand visuals, embodying the world of 'Your desiring eyes, Refrear'.
- Q: What are the features of Refrear contact lenses?
- A: They focus on functionality, including high oxygen permeability lenses and Japan's first blue light blocking lenses. The thin box that arrives by mail is also a feature.
- Q: When will the new commercial be available?
- A: It will be sequentially released on the brand site and official SNS from April 1, 2026.