Iris Ohyama Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, President and Representative Director: Akihiro Oyama) will begin sequentially airing its new TV commercial series "I Absolutely Want to Convey" for its packaged rice "Teion Seihōmai no Oishii Gohan®", featuring Ryuji Akiyama of the comedy trio Robert, nationwide starting July 4, 2026. ■CM Story Suddenly appearing in everyday scenes is Akiyama, playing the "Person Who Insists on Recommending Iris's Packaged Rice." With approaches that transcend timing and atmosphere, such as just before a train departs or when offering a seat, the people cornered cannot hide their bewilderment. Yet, they find themselves strangely intrigued and end up purchasing the packaged rice before they know it. We deliver two types of commercials: "I Absolutely Want to Convey 'Now'" which conveys the ease of the 150g size to young people, and "I Absolutely Want to Convey 'This'" which proposes sharing the 300g size with families, with Akiyama's unique performance, close to his natural self, in a way that's a step above his usual distinctive characters. ■CM Overview - Titles: "I Absolutely Want to Convey 'Now'" and "I Absolutely Want to Convey 'This'" (15 seconds each) - Performers: Ryuji Akiyama (Robert) - Broadcast Start Date: July 4, 2026 - Broadcast Region: Nationwide ■Ryuji Akiyama Profile Born in 1978. From Fukuoka Prefecture. Affiliated with Yoshimoto Kogyo. In 1998, he formed the comedy trio "Robert" with Hiroshi Yamamoto and Hiroyuki Baba, and in 2011, they won "King of Conte" (TBS network). He excels at "body impersonations," particularly mimicking Tatsuo Umemiya. He has appeared in numerous variety shows, dramas, movies, and TV commercials, and was a torchbearer for the Tokyo 2020 Olympics, demonstrating broad activity. In 2021, the Netflix original series "Creator's File GOLD" was distributed worldwide, and in 2022, to commemorate the 100th creator in "Creator's File," he held a nationwide live tour. The official You