What does the 'disappearance of consumers' mean?

It refers to the crisis where population decline means there are fewer people to buy products and services. Increasing productivity with AI doesn't solve this fundamental issue.

Is the workplace generation gap really about 'generational' differences?

According to the report's data analysis, it's not a generational difference, but merely changes in the life cycle (experience and position) that accompany aging.

Which demographics should companies target in the future?

The report suggests shifting focus away from Gen Z and urgently tapping into new markets like Millennials (ages 31-46), the current largest demographic, and the elderly (dormant economy).

AI News NQ Analysis

Ipsos Releases 'Generations Report 2026': Exposing the Reality of the 'Disappearance of Consumers' and Drastically Changing Life Stages Due to Population Decline

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AI Summary (NQ-processed)

Ipsos K.K. has released the 'Ipsos Generations Report 2026: Continuity and Rupture', warning of the 'disappearance of consumers' caused by global population decline. The report asserts that productivity gains from AI alone cannot solve this issue, urging companies to develop new markets such as the 'dormant economy' (elderly) and 'durable economy' (youth). It also highlights the oversight of Millennials and debunks workplace generational myths.

AI Analysis

Frequently Asked Questions

Q: What does the 'disappearance of consumers' mean?: A: It refers to the crisis where population decline means there are fewer people to buy products and services. Increasing productivity with AI doesn't solve this fundamental issue.
Q: Is the workplace generation gap really about 'generational' differences?: A: According to the report's data analysis, it's not a generational difference, but merely changes in the life cycle (experience and position) that accompany aging.
Q: Which demographics should companies target in the future?: A: The report suggests shifting focus away from Gen Z and urgently tapping into new markets like Millennials (ages 31-46), the current largest demographic, and the elderly (dormant economy).