Dai-ichi iPet Insurance Co., Ltd. (Head office: Koto-ku, Tokyo; President and Representative Director, Executive Officer: Atsuko Yasuda) announced that, starting Wednesday, May 13, 2026, it has released new content titled “Can Dogs and Cats Get Good at Toothbrushing?” as the ninth installment of its “Uchi no Ko HAPPY PROJECT,” which introduces measures to help prevent illness and accidents in dogs and cats. The new content is supervised by a veterinarian specializing in dental and oral diseases. New theme: Uchi no Ko HAPPY PROJECT Vol. 9, “Can Dogs and Cats Get Good at Toothbrushing?” URL: https://www.ipet-ins.com/uchihap/teeth/ Periodontal disease can affect any dog or cat, and some reports indicate that more than 80% of dogs and cats aged three or older suffer from it. While the condition affects a large number of pets, it can also be prevented to some extent through proper toothbrushing. “Can Dogs and Cats Get Good at Toothbrushing?” explains toothbrushing methods clearly through videos. The video steps are divided into detailed stages, allowing owners to practice according to their pet’s current level. Preparation level: Pets that have never practiced having their mouth touched, or dislike having their mouth touched Beginner level: Pets whose mouth can be touched but have not yet started dental care Intermediate level: Pets that can have their teeth cleaned with dental sheets but cannot yet use a toothbrush Advanced level: Pets that can already brush and are aiming for higher-quality care Special level: Pets that have tried many times but given up The content also helps owners better understand the importance of toothbrushing by explaining the causes and risks of periodontal disease. A “Dental Q&A” section answers common questions about dental care, including how to choose dental care products and when to brush. The company hopes this content will help raise awareness of periodontal disease prevention and support the oral health of beloved pets. Themes covered b