Embodying Quality Living at CREVIA Condominiums: Development of Original Fragrance 'Memories of Blue'

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Itochu Urban Development has partnered with Scent Company to create 'Memories of Blue,' an original fragrance designed to evoke the high-quality, luxurious lifestyle associated with the CREVIA condominium brand. The scent is now being used in CREVIA's condominium galleries, with special gifts planned for contract holders and visitors.

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Itochu Urban Development has partnered with Scent Company to create 'Memories of Blue,' an original fragrance designed to evoke the high-quality, luxurious lifestyle associated with the CREVIA condominium brand. The scent is now being used in CREVIA's condominium galleries, with special gifts planned for contract holders and visitors.

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Source: https://prtimes.jp/main/html/rd/p/000000102.000047364.html | Date: Date unavailable

Itochu Urban Development Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Norio Matsu) is pleased to announce the development of 'Memories of Blue,' an original fragrance created in collaboration with Scent Company Ltd. (Headquarters: Osaka, Osaka Prefecture; President and CEO: Kunio Kawai), a company specializing in scent branding. The fragrance is designed to evoke the high-quality lifestyle associated with the CREVIA condominium brand. 'Memories of Blue' is a scent that captures the essence of quality living at CREVIA, creating a sophisticated, calm, and luxurious atmosphere. By engaging the sense of smell in addition to sight, the fragrance allows visitors to imagine life in these homes more vividly, enhancing the value of the space and leaving a lasting impression of the residence. This fragrance is currently being used at CREVIA's condominium galleries (Gallery CREVIA Shinjuku and Gallery CREVIA Yurakucho Itocia). Additionally, to commemorate the development of the fragrance, we plan to present reed diffusers featuring the original scent to those who sign contracts for CREVIA condominiums, and mini room mists to visitors of the CREVIA condominium galleries. ■ Overview of the CREVIA Original Fragrance 'Memories of Blue' ● Naming: 'Memories of Blue' Named in reference to the blue brand color of CREVIA, this name expresses the scent's role in quietly accompanying the memories of those who visit CREVIA. ● Fragrance Concept CREVIA is a residential brand that values the sensibilities of its residents, focusing on the 'breath' of daily life and the awakening of the five senses. It is a home designed to resonate with the senses while satisfying the intellect. The fragrance, which quietly etches itself into the memories of those who live in or are considering a CREVIA condominium, is a luxury scent that fuses Eastern spirituality with modern sophistication. It is designed to create a space where one can spend quality time while experiencing the world of CR

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