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Japan's IPA Unveils New Brand Identity with 'Beyond Digital' Tagline and Renamed English Title

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Japan's Information-technology Promotion Agency (IPA) launched a refreshed brand identity on June 5, 2026, adopting the tagline 'Beyond Digital' and renaming its English title to 'Innovation Platform Agency, Japan.'

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Frequently Asked Questions

Q: What is IPA's new tagline introduced on June 5, 2026?
A: IPA adopted 'Beyond Digital' as its new tagline, expressing the agency's commitment to connecting technology with society to enable freedom, resilience, and continuous innovation.
Q: How did IPA's English name change?
A: It changed from 'Information-technology Promotion Agency, Japan' to 'Innovation Platform Agency, Japan,' reflecting its broader role as a societal co-creation platform.
Q: Does the Japanese legal name or abbreviation change?
A: No. The Japanese name 'Dokoritsu Gyosei Hojin Joho Shori Suishin Kiko' and the abbreviation 'IPA' remain unchanged.
Q: What does the new IPA logo represent?
A: The logo uses a North Star and circle motif. The North Star symbolizes societal direction amid rapid change, while the circle represents a co-creation platform connecting diverse stakeholders.
Q: Why did IPA refresh its brand identity?
A: IPA's role has expanded beyond IT promotion to include AI, data, cybersecurity, talent development, semiconductor support, and cyber defense, necessitating a brand that reflects this broader mission.