IWATA Co., Ltd. (hereinafter referred to as IWATA) announces that its new sleep brand "NEZEN" will be introduced at "SOWAKA," a small luxury hotel in Gion Yasaka, Kyoto. Starting July 1, 2026, guests staying at SOWAKA who wish to participate will be introduced to the NEZEN "toolbox" set, which includes a "orin" (small bell) and incense, used for NEZEN's rituals. Furthermore, all guest rooms at SOWAKA are equipped with IWATA's bedding, including the "LARKOWL" mattress pad, camel hair mattress topper, and down comforter. By combining the comfortable sleep provided by natural material bedding with the NEZEN experience, which uses sound, scent, and breathing to quietly conclude the day, we propose a time to more deeply savor your stay in Kyoto. SOWAKA "Nezen" to Quietly Conclude Your Kyoto Night NEZEN is a new sleep brand by IWATA, which has been crafting bedding in Kyoto, designed to harmonize the time spent heading towards sleep through natural material bedding and experiences involving scent, light, and sound. At its core is "Nezen," a very simple Zen ritual performed in a sleeping posture on the futon. No special preparation or difficult movements are required. Simply lie down, quietly focus on your breathing, and reflect on the day. Falling asleep during the process is also accepted as part of the natural flow. Instead of forcing yourself to sleep, NEZEN proposes releasing the body and mind from daytime stimuli and transitioning into natural rest, calling this quiet time the "Ritual of Stillness." Lending Tools for Sound and Scent to Interested Guests At SOWAKA, for guests who wish to experience Nezen more deeply, tools such as an "orin" and incense, selected for the ritual of stillness, will be available at the front desk. SOWAKA ambassadors will explain the tools and the experience to interested guests. You can experience the lingering clear sound and the gently rising incense firsthand at the front desk. A letter introducing NEZEN will be placed in each guest ro