Intelligence Design Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takuji Nakazawa; hereinafter "the Company") conducted human flow analysis using AI cameras as part of a social experiment organized by the Otemachi Walkway Management Association (hereinafter "this Initiative"). In this Initiative, benches and art were installed on a pedestrian-only road. By quantitatively grasping and comparing the changes in human flow during installation and after removal, the impact of spatial design on human behavior (behavioral change) was quantitatively verified. ▶︎Inquiries regarding this solution: https://idea.i-d.ai/contact/ ◆ Background of this Initiative: Bringing AI, a Common Yardstick, to "Town Development" Based on Intuition In recent years, "placemaking" (creating comfortable spaces) utilizing pedestrian-only roads and open spaces has become active. However, the evaluation of "how much the space was utilized" often remains subjective, relying on visual observation by researchers or vague impressions like "it seemed lively," leading to a lack of data for continuous policy improvement. This Initiative challenged to visualize qualitative changes in the space, such as "changes in pedestrian volume" and "the presence or absence of lingering," by comparatively analyzing human flow with AI cameras during the installation and after the removal of the bench art. ■ Implementation Overview Implementation Period: November 11, 2025 - December 28, 2025 Measurement Location: Otemachi Kawabata Green Road (Pedestrian-only road) Verification Objectives Changes in pedestrian traffic volume due to furniture installation (Before/After comparison) Understanding spatial usage trends by time of day ▶︎Details of the AI Video Analysis Platform "IDEA" (pronounced "Idea"): https://idea.i-d.ai/ ◆ Results of this Initiative By comparing the period with the bench art installed to the period after its removal, the impact of spatial design on human flow and usage was evaluated. 1. Unbiased