IAS Launches 'IAS Total TV,' a Comprehensive CTV Solution Bringing Linear-Like Transparency to Connected TV
NQ Score
45/100
N1 Content Completeness
5
AI Summary (NQ-processed)
Integral Ad Science (IAS) has announced 'IAS Total TV,' a new solution for Connected TV (CTV) designed to bring linear TV-level transparency to streaming. By aggregating program-level data from partners like Disney and Prime Video, it allows advertisers to pinpoint exactly where their ads appear.