AI News NQ Analysis

Intage Inc. Publishes "Why Do Japanese People Choose That? Understanding Time and Money Usage Through Data"

NQ Score 75/100
N1 Content Completeness 8

AI Summary (NQ-processed)

Intage Inc., a leading marketing research firm, released a new book on April 13, 2026, titled "Why Do Japanese People Choose That? Understanding Time and Money Usage Through Data." The book, which saw an immediate reprint due to high demand, analyzes Japanese consumer behavior using Intage's extensive proprietary data, including purchasing data from 70,000 shoppers and sales data from 6,000 retail stores. It offers insights into navigating an uncertain era marked by inflation, an aging population, and the rise of generative AI, covering topics such as daily consumption, financial assets, and the emerging Generation Alpha.

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Frequently Asked Questions

Q: What is the title of the new book published by Intage Inc. and when was it released?
A: The new book published by Intage Inc. is titled "Why Do Japanese People Choose That? Understanding Time and Money Usage Through Data," and it was released on April 13, 2026.
Q: What is the price and ISBN of Intage Inc.'s new book?
A: The price of Intage Inc.'s new book is 1,045 JPY (tax included) and its ISBN is 978-4022953513.
Q: What kind of data does Intage Inc. leverage for its new book?
A: Intage Inc. leverages extensive data assets including purchasing data from 70,000 consumers, sales data from approximately 6,000 retail stores, media contact logs, and financial survey data.
Q: What is the primary objective of Intage Inc.'s new book?
A: The primary objective of Intage Inc.'s new book is to serve as a guide for individuals and businesses in an era of economic uncertainty, demographic shifts, and the increasing influence of generative AI, by providing multi-faceted analysis of Japanese society and consumer behavior.
Q: What is Intage Inc.'s standing in the marketing research industry according to ESOMAR?
A: According to ESOMAR's Global Top-50 Insights Companies 2025, the Intage Group, of which Intage Inc. is a part, is recognized as Asia's No.1 marketing research and insight business.