Tackling the High Turnover Rate in the Medical, Nursing Care, and Welfare Industries

AI Summary (NQ-processed)

Shieruka Inc., founded by two physical therapists, addresses the high turnover rate in the medical, nursing care, and welfare sectors by focusing on recruitment branding. They aim to create workplaces where passionate individuals can thrive by articulating and visualizing the company's mission, vision, and values, thereby attracting candidates who resonate with their philosophy rather than just job conditions. The company believes that the core issue is not a shortage of people, but a structural problem of misalignment between employee expectations and workplace realities, leading to a cycle of recruitment and early departure.