JT is celebrating the first anniversary of the nationwide launch of "Ploom AURA," a heated tobacco device from the "Ploom" brand, by holding an event themed around the "deliciousness" the brand has pursued. The event, "Ploom Taste Journey," will take place from July 2nd (Thu) to July 12th (Sun), 2026, at the Ploom Shop Ginza. This event will feature an exhibition of over 100 "Taste Memories (Memorable Puffs of Deliciousness)" to explore the cherished memories of puffs people have held dear. Visitors can also experience the next level of "deliciousness" that "Ploom" is exploring through tasting sessions of *1 development-stage blends. "Ploom AURA" has reached its first anniversary and continues to grow with the support of many customers. Its features, such as "deliciousness" and "design," have been highly praised, leading to it surpassing 5 million cumulative units sold at the fastest pace in JT's history*2. To express gratitude to the customers who have supported this growth, we will look back on the journey of "deliciousness" that "Ploom" has pursued and offer encounters with new "deliciousness" for the future. *1 The expression "in development" does not guarantee future release or provision. *2 Comparison of the period to reach 5 million cumulative units sold for heated tobacco devices previously released by JT (as of May 2026, based on shipments). About "Ploom Taste Journey" "Ploom AURA" has continued product development and brand experience offerings, aiming for "the most delicious puff," with the support of many customers. "Ploom Taste Journey" is an event that allows visitors to experience future flavors while reflecting on the memories of puffs created during this journey. Through the "Taste Memory" exhibition and tasting experiences of development-stage blends, visitors can touch upon the "deliciousness" the brand has pursued and the possibilities that lie beyond. [Event Overview] ✓Event Name: Ploom Taste Journey ✓Dates: July 2nd (Thu) - July 12th (Sun), 202