Around 60% of Former Students Report Improved Corporate Image: Studyplus Conducts Survey on Support Ads
NQ Score
78/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Studyplus Trend Lab conducted a survey among 450 first-year university students regarding 'Exams and Advertising'. About 60% stated that exam student support ads improved their perception of companies, with YouTube being the primary medium. However, about 40% of negative shifts were caused by feeling 'misunderstood' by the company, highlighting the importance of genuine empathy.
AI Analysis
Frequently Asked Questions
- Q: What is the most common medium for exam support ads?
- A: YouTube is the most common at 62.3%, followed by TV and public transportation.
- Q: Can support ads have a negative effect?
- A: Yes, feeling misunderstood or poor timing can lead to a negative perception.
- Q: Which ad was most memorable to students?
- A: The ads for 'CalorieMate' were chosen as the most memorable.