What are the features of 'Eraberu Gift'?

It is a multi-choice gift card that comes with an envelope for a personal touch, allowing the recipient to freely choose their preferred items.

What concerns arise when choosing e-gifts?

While highly convenient, there are psychological barriers such as worries that they may seem 'too easy' or 'lazy'.

Who were the survey participants?

1,410 men and women aged 20-49 across Japan who have had gifting experience within the past 12 months.

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One in Four People Worry About Appearing 'Lazy': The True Feelings Behind Gift Selection in the Digital Age

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AI Summary (NQ-processed)

InComm Japan conducted a survey on gifting habits among people in their 20s to 40s. While 'hand-delivering' remains the most memorable gifting method, consumers also value the convenience of e-gifts. To address both needs, InComm Japan launched 'Eraberu Gift,' a multi-choice gift card available at convenience stores since April 7, 2026.

AI Analysis

Frequently Asked Questions

Q: What are the features of 'Eraberu Gift'?: A: It is a multi-choice gift card that comes with an envelope for a personal touch, allowing the recipient to freely choose their preferred items.
Q: What concerns arise when choosing e-gifts?: A: While highly convenient, there are psychological barriers such as worries that they may seem 'too easy' or 'lazy'.
Q: Who were the survey participants?: A: 1,410 men and women aged 20-49 across Japan who have had gifting experience within the past 12 months.