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Approximately 50% of people struggle with gift selection due to 'not knowing the recipient's preferences or what they want' – Nationwide Survey of 1,388 Individuals on Spring Gift Trends

NQ Score 40/100
N1 Content Completeness 4

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A survey conducted by Incom Japan revealed that the biggest concern in gift selection is 'not knowing the recipient's preferences or what they want'. In response, the company has started selling 'Selectable Gift' cards, which allow recipients to choose from multiple products, at FamilyMart and Ministop stores nationwide.

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