Nihombashi Mitsukoshi Main Store O-chugen Gift Center Opens June 3 (Wednesday)! O-chugen Becomes a 'Reason' – A New Habit Spreading with 'It's O-chugen' – Towards a Gift-Giving Style Free from Convention
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Nihombashi Mitsukoshi Main Store is opening its O-chugen Gift Center on June 3, proposing a new O-chugen custom centered on 'reasons for giving' that responds to rising prices and diversifying values. It encourages self-rewards and casual gifts of gratitude and appreciation, offering diverse initiatives such as expanded drink selections, experiential gifts, and re-edited traditions.