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Mitsukoshi Isetan: Discovering the Charms of Japan's Local Specialties and Techniques, Yet Unknown. think good Spring 2026 "Cultural Inheritance and Innovation / Co-creation with Local Communities"

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Mitsukoshi Isetan Group will launch its "think good" Spring 2026 campaign in April, focusing on "Cultural Inheritance and Innovation" and "Co-creation with Local Communities" to introduce local cultures, technologies, and specialty products from across Japan.

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Frequently Asked Questions

Q: What are the themes of the "think good Spring 2026" campaign?
A: The two themes are "Cultural Inheritance and Innovation" and "Co-creation with Local Communities."
Q: What kind of products will be featured?
A: A wide range of specialty products and items utilizing traditional techniques from various regions of Japan, including food, apparel, and lifestyle goods, will be introduced.
Q: When and where will the campaign be held?
A: From April 8 (Wed) to April 21 (Tue), 2026, at Mitsukoshi Isetan Group stores including Isetan Shinjuku, Nihombashi Mitsukoshi Main Store, and Ginza Mitsukoshi.