IMADEYA Co., Ltd. (Location: Nitona-cho, Chuo-ku, Chiba City, Representative Director: Shuichi Ogura, hereinafter referred to as "our company"), which operates the liquor select shop "IMADEYA" with its main store in Chiba and branches in GINZA SIX, Kinshicho PARCO, Chiba Ekina-ka, Kiyosumi Shirakawa, Karuizawa, and Matsuzakaya Nagoya, will begin accepting applications for the "IMADEYA Official Ambassador" program to promote new ways to enjoy alcohol, starting Wednesday, July 1, 2026. In recent years, as the number of people, particularly young people, who choose not to drink alcohol (sober curious) increases, attitudes towards alcohol are changing. Against this backdrop, our company aims to propose a rich lifestyle where people can enjoy alcohol in their own way, both at home and out, based on the keyword "Alcohol is Interesting." By broadly recruiting co-creation partners who can share the "fun of drinking" from their daily lives, not just their knowledge, we aim to expand the base of people who enjoy alcohol and further revitalize a rich drinking culture. ■ Background of Recruitment: Diversifying Lifestyles and the Value of "Alcohol is Interesting" That We Want to Convey Now The market environment surrounding alcohol is undergoing a major transformation, with an increasing number of generations choosing not to drink. However, we believe that alcohol has the "power to connect people" and is a "culture that enriches daily life." We want to increase the number of people who interact with alcohol more freely and more enjoyably, by removing the barriers and perceptions such as "you need specialized knowledge to talk about it" or "concerns about the burden on the body." This ambassador program was launched with the desire for people to enjoy alcohol more at their dining tables and in restaurants. ■ Connecting "Fun" Not Just "Knowledge." Applications Accepted Regardless of Genre We are looking for individuals who "like spaces and times with alcohol" and "have their own e