Hotel Mt. Fuji to Join IHG's Vignette Collection
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IHG Hotels & Resorts and Fuji Kyuko Co., Ltd. have announced a strategic partnership to rebrand the historic Hotel Mt. Fuji as the third Vignette Collection hotel in Japan. This initiative is part of Fuji Kyuko's 100th-anniversary project, aiming to enhance the brand value of the Lake Yamanaka and greater Mt. Fuji area by promoting its luxury business.