[iHerb Latest Survey] Women in their 30s and 40s Choose by 'Ingredients'. Announcing the Ranking of 'Named-Purchase' Keywords to Overcome Spring Ailments
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iHerb announced a report summarizing the self-care trends of women in their 30s and 40s, based on search keyword data from February to March 2026. The survey reveals a prominent trend of 'ingredient-specific' purchasing, where women actively seek out specific ingredients like magnesium and astaxanthin to address spring ailments, prioritizing efficient self-care.