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Biophilic Studio 'Tsuchi to Digital' Supports Field Research Program for Honda's Exploration and Creation Program 'Minerva' to Consider the Relationship Between Humans and Technology Through a 'Hunting' Experience

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Honda's employee training program 'Minerva' is supported by 'Tsuchi to Digital' through field research focused on hunting experiences, exploring the relationship between humans and technology.

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Frequently Asked Questions

Q: What is the 'Minerva' program at Honda?
A: 'Minerva' is an exploration and creation program for Honda employees, designed to deepen their creative corporate culture and explore their personal values through fieldwork and collaborative discussions ('Waigaya').
Q: What was the theme of the 'Minerva' program supported by 'Tsuchi to Digital'?
A: The theme for the second year of the 'Minerva' program was 'Consider the Relationship Between Humans and Technology.'
Q: What kind of field research did 'Tsuchi to Digital' support?
A: 'Tsuchi to Digital' supported a field research program that involved a 'hunting' experience, conducted through the activities of 'Wana Brothers' in Ueda City, Nagano Prefecture, over approximately 6.5 months.
Q: What is 'Waigaya'?
A: 'Waigaya' is Honda's unique communication culture where individuals thoroughly exchange opinions beyond their defined roles to achieve results.
Q: Who is 'Tsuchi to Digital'?
A: 'Tsuchi to Digital' is a biophilic studio that partnered with Honda for the 'Minerva' program to support field research.