IDEATECH Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Tomoo Ishikawa; hereinafter "the Company"), which has supported over 300 companies in research PR and content marketing, announces the launch of a joint proof-of-concept experiment with MEDIUM Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Shotaro Seki; hereinafter "MEDIUM") to enhance productivity and order conversion rates within corporate sales organizations. The initiative aims to implement the Company's proprietary sales methodology, "Content Sales®", using MEDIUM's sales AI agent and negotiation analysis tool, STRIX (STRIX). In this proof-of-concept experiment, IDEATECH will build a "sales data infrastructure" by leveraging STRIX to structure and analyze negotiation logs. By integrating this with IDEATECH's accumulated content assets, the project aims to create a seamless system that supports the entire sales process—from analyzing negotiations and recommending content to executing follow-ups. The goal is to transform individualized sales activities into data-driven organizational assets, enabling reproducible sales processes and establishing "Content Sales®" as an industry standard. For detailed case information, visit: https://strixai.jp/case/ideatech-01 ■ In the AI Era, What Makes a Company Chosen Is Shifting from Products to Content The rapid adoption of generative AI has dramatically increased the ease with which products can be replicated. As superior product features can now be quickly imitated and standardized, it is becoming increasingly difficult to remain consistently chosen based solely on visible functionality. At the same time, buyers' decision-making behaviors are also changing. According to a survey conducted by the Company, "case studies from companies of similar size" (44.3%) ranked higher than "clear product functionality" (40.3%) as a criterion for selecting vendors. Furthermore, "providing valuable information" was ranked first (41.3%) as the most trusted behavior of