Survey on PR Activities in the LLMO Era: Approx. 80% of PR Professionals Report Changes in Goals and Policies, 84.4% Conscious of Generative AI Citations
NQ Score
46/100
N1 Content Completeness
5
AI Summary (NQ-processed)
According to a survey by IDEATECH, about 80% of PR professionals have felt changes in PR policies over the past year, with 84.4% increasingly conscious of their information being cited by Generative AI. The importance of primary information is being rediscovered, and 'Research-PR' is being re-evaluated as an effective tool.